thinking about my philosophy for business, I realized it's
nearly the same as my philosophy for life. I really enjoy my
life, and a big part of that is immensely enjoying what I do
for a living. I'm so grateful to be in this position–
where the line between work and play is sometimes blurred.
I have fun designing and making
my purses, so I hope those who carry them have fun too! I've
had people tell me that they can see my sense of humor in my
work, and that is such a great compliment. I find life to be
very, very funny. There are so many absurd things around us
every day, why not try to see the humor and enjoy life instead
of being cranky?
From the first time I made a purse
over 17 years ago, to the purse I just finished today, there
has been a terrific amount of growth. I've honed my skills
by sewing thousands of purses. I enjoy the process of problem
solving and creating patterns that can continue to be tweaked
and improved. If I find a better way of doing something, I'll
change my pattern and try to do so without increasing the price.
I may not be working from the business model a lot of people
are using, but I want to love my work and make it accessible
to all. If things get easier for me, I want things to get easier
for my customers!
The main reason I do not do custom
work is because I feel like my collection is my personal expression.
I think there's a lot of power behind things people make from
the heart. When I gush over fabrics, colors, patterns, and
new designs, I'm not making it up– I really do feel a love
for my work. Loving my work also means I take a lot of pride
in it. I want the seams to be strong and straight, and the
designs to be polished. I hope that my purses will stand the
test of time and be used for years!
I try to be fair in my pricing.
I offer a wide range of purses and prices so that everyone
can find something in his or her budget. I also want to provide
satisfaction for the products I offer. If I hear of someone
who is not happy, I definitely want to know why and if it's
something I can fix.
In a world full of mass produced
items, I strive to provide handbags with individuality and
uniqueness for those who seek it out. It feels so good to own
something that is meaningful and makes you happy just to look
at it! It's a great feeling to have the woman behind you at
the grocery store say, "oooh, I love your purse! Where
did you get it?" Saying, "From a woman in Austin who makes
them" sure sounds better than "the mall".
Buy handmade when you can! It'll
make you feel good.
– Enjoy my creations!